StrongMail Systems and Equifax announced Equifax Social Influencer, a social media-powered customer acquisition solution that is the first initiative of a newly formed strategic partnership between the two companies. Unique to the industry, Equifax Social Influencer combines StrongMail's Influencer viral marketing solution and strategic services with Equifax's data services and analytics expertise to enable email marketers to expand their reach with highly targeted referral programs based on the recipient's social influence, demographic profile, economic status and other relevant factors.
“We know how businesses can use data to identify and motivate their best customers to become brand advocates,” said Michael Hall, Senior Vice President and GM of Equifax Direct Marketing Services. “StrongMail’s Influencer tool offers the best direct social marketing tool we have seen. By combining StrongMail's social media marketing technology with Equifax's extensive customer information solutions, we are able to offer Equifax and StrongMail clients a truly unique and compelling marketing application for helping leverage a marketer’s retention efforts and expand them to highly valuable acquisition programs.”
With Equifax Social Influencer, email marketers now have a comprehensive solution for leveraging their most influential and qualified customers to build their list exponentially with like-minded consumers. Each engagement is designed to address a company's unique objectives with a customized referral program that motivates a targeted audience to share their network through direct integration via email, blogs and popular social networks like Twitter, Facebook and MySpace. The StrongMail press room offers full details of this partnership
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